REGISTRY COMPETITIVE INTELLIGENCE

Console > TLD Matrix > .dev Analysis

TLD PROFILE: .dev

Google Registry

Standard Wholesale Costs

Standard Registration: $12.00
Standard Renewal: $12.00
ICANN Fee Status: Normalized (-$0.20 CF Fee)

Premium Portfolio Benchmarks

Tracked Premium Count: 199
Avg Premium Reg Cost: $356.23
Avg Premium Ren Cost: $356.23

Spreeds & Multipliers

Premium Reg Multiple: 29.7x standard
Premium Ren Multiple: 29.7x standard
Holding Cost Multiplier: 1.00x (Reg-to-Ren)

Premium Pricing Band Distribution

Tracked SLDs per price tier (.dev)
Price Band Tracked SLDs % of Premiums Avg Price in Band Distribution
Under $500 141 75.0% $184.89
$500 - $1,000 31 16.5% $649.00
$1,000 - $2,500 16 8.5% $1,299.00
$2,500 - $5,000 0 0.0% N/A
$5,000 - $10,000 0 0.0% N/A
$10,000+ 0 0.0% N/A

Actual Pricing Tiers

Real reg/ren price points in use (.dev)

Unlike the comparison bands above (fixed ranges for cross-TLD benchmarking), this table shows the 6 exact reg/ren price pairs this registry actually uses for .dev premiums — registries price premium inventory at a small set of discrete tiers rather than a continuum.

Registration Price Renewal Price Renewal Multiple Tracked SLDs % of Premiums
$1,299.00 $1,299.00 1.00x 16 8.5%
$649.00 $649.00 1.00x 31 16.5%
$329.00 $329.00 1.00x 45 23.9%
$159.00 $159.00 1.00x 44 23.4%
$89.00 $89.00 1.00x 43 22.9%
$49.00 $49.00 1.00x 9 4.8%

Live Namespace Telemetry (.com Defensiveness Index)

Active HTTP/DNS Probe Results

Probing active registered standard domains under .dev indicates how end-users treat this namespace compared to .com:

Active Portals (200 OK)
633

Operating independent brands

Brand Redirects (.com)
104

Defensive security holding

Parked / Speculative
928

speculator assets or inactive DNS

Standard Registered Ratio
6.2%

Defensive capture rate

Commercial Strategy Profile: Google Registry

Commercial Model: 100% Equal Tiers Model
Standard Pricing

Standard wholesale pricing is set at a highly competitive $14.00 for .app and $12.00 for .dev -- among the lowest baselines in the tracked set -- driving mass market developer adoption.

Premium Strategy

Google Registry enforces flat, equal pricing for premium registration and annual renewal across both TLDs, in six discrete tiers each. This fosters predictable multi-year budget planning for enterprises and promotes high customer retention. Note that .dev now carries the deeper tracked premium inventory of the two, a direct consequence of .app's near-total saturation leaving little unsold.

View Full Google Registry Portfolio Profile

High-Value Premium Domains Scanned (.dev)

Top 20 Samples from SQLite DB
Domain Name Tier Registration Cost Renewal Cost Annual Holding Factor Collected At
beer.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:04:00
careers.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:13:02
fitness.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:30:18
hotels.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:40:59
insurance.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:44:59
kids.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:49:57
loan.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:54:21
loans.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 02:54:25
mortgage.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:00:19
phone.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:08:35
photo.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:08:46
rent.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:14:00
shopping.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:19:43
toys.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:27:25
weather.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:33:28
wedding.dev Premium $1,299.00 $1,299.00 1.00x 2026-08-12 03:33:58
asset.dev Premium $649.00 $649.00 1.00x 2026-08-12 01:59:40
basic.dev Premium $649.00 $649.00 1.00x 2026-08-12 02:03:04
bio.dev Premium $649.00 $649.00 1.00x 2026-08-12 02:05:24
booking.dev Premium $649.00 $649.00 1.00x 2026-08-12 02:07:54

▸Registry-Reserved Premium (.dev)

11 unclaimed

These names are unclaimed and confirmed premium by Cloudflare's authoritative domain-check endpoint, but that endpoint never returns a price for premium names — only the cached discovery search does, and only for names it happens to surface. Check the portal directly for a quote.

Domain Name Check Price At Last Verified
a.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:48:13
e.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:48:32
i.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:48:49
k.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:49:10
m.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:49:28
o.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:49:45
q.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:50:05
s.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:50:23
x.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:50:47
z.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 01:51:07
oi.dev Cloudflare ↗ Dynadot ↗ GoDaddy ↗ 2026-08-21 00:06:48

Recently Scanned Registered Domains (.dev)

Top 100 Active/Parked Findings in SQLite DB
Domain Name Tier Telemetry Status Redirect Destination Last Checked UTC
zuerich.dev Registered Parked / Inactive N/A 2026-08-21 00:06:57
wp.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:57
zone.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:57
vv.dev Registered Parked / Inactive N/A 2026-08-21 00:06:56
wow.dev Registered Parked / Inactive N/A 2026-08-21 00:06:56
work.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:56
tatamotors.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:55
voice.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:55
tc.dev Registered Parked / Inactive N/A 2026-08-21 00:06:55
um.dev Registered Parked / Inactive N/A 2026-08-21 00:06:55
support.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:54
taipei.dev Registered Parked / Inactive N/A 2026-08-21 00:06:54
shop.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:53
shia.dev Registered Parked / Inactive N/A 2026-08-21 00:06:53
sling.dev Registered Parked / Inactive N/A 2026-08-21 00:06:53
spine.dev Registered Parked / Inactive N/A 2026-08-21 00:06:53
sales.dev Registered Parked / Inactive N/A 2026-08-21 00:06:52
room.dev Registered Parked / Inactive N/A 2026-08-21 00:06:52
report.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:51
quest.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:51
reviews.dev Registered Parked / Inactive N/A 2026-08-21 00:06:51
ril.dev Registered Parked / Inactive N/A 2026-08-21 00:06:51
pw.dev Registered Parked / Inactive N/A 2026-08-21 00:06:50
rentals.dev Registered Redirect ➔ https://gcd.com/protected-domain-holder/ 2026-08-21 00:06:50
quebec.dev Registered Parked / Inactive N/A 2026-08-21 00:06:50
pk.dev Registered Parked / Inactive N/A 2026-08-21 00:06:49
port.dev Registered Parked / Inactive N/A 2026-08-21 00:06:49
osaka.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:48
oq.dev Registered Parked / Inactive N/A 2026-08-21 00:06:48
pccw.dev Registered Parked / Inactive N/A 2026-08-21 00:06:48
physio.dev Registered Parked / Inactive N/A 2026-08-21 00:06:48
navy.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:47
node.dev Registered Parked / Inactive N/A 2026-08-21 00:06:47
lamborghini.dev Registered Parked / Inactive N/A 2026-08-21 00:06:46
lease.dev Registered Parked / Inactive N/A 2026-08-21 00:06:46
lz.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:46
marketing.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:46
lotto.dev Registered Parked / Inactive N/A 2026-08-21 00:06:46
godaddy.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:45
il.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:45
jio.dev Registered Parked / Inactive N/A 2026-08-21 00:06:45
kosher.dev Registered Parked / Inactive N/A 2026-08-21 00:06:45
growth.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:45
kpmg.dev Registered Parked / Inactive N/A 2026-08-21 00:06:45
fg.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:44
football.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:44
fruit.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:44
game.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:44
gay.dev Registered Parked / Inactive N/A 2026-08-21 00:06:44
ei.dev Registered Parked / Inactive N/A 2026-08-21 00:06:43
face.dev Registered Parked / Inactive N/A 2026-08-21 00:06:43
dubai.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:43
engine.dev Registered Parked / Inactive N/A 2026-08-21 00:06:43
dh.dev Registered Parked / Inactive N/A 2026-08-21 00:06:42
deepseek.dev Registered Parked @ GoDaddy ➔ GoDaddy Sale Page 2026-08-21 00:06:42
dnp.dev Registered Parked / Inactive N/A 2026-08-21 00:06:42
codesandbox.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:41
copy.dev Registered Parked / Inactive N/A 2026-08-21 00:06:41
confluent.dev Registered Parked @ GoDaddy ➔ GoDaddy Sale Page 2026-08-21 00:06:41
code.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:41
coupons.dev Registered Parked @ GoDaddy ➔ GoDaddy Sale Page 2026-08-21 00:06:41
dad.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:41
dds.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:41
day.dev Registered Parked / Inactive N/A 2026-08-21 00:06:41
calendly.dev Registered Parked / Inactive N/A 2026-08-21 00:06:40
canvas.dev Registered Parked / Inactive N/A 2026-08-21 00:06:40
card.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:40
canon.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:40
chargebee.dev Registered Parked / Inactive N/A 2026-08-21 00:06:40
caption.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:40
bucket.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:39
bug.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:39
bureau.dev Registered Parked / Inactive N/A 2026-08-21 00:06:39
cal.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:39
build.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:39
board.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:38
bom.dev Registered Parked / Inactive N/A 2026-08-21 00:06:38
boo.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:38
border.dev Registered Parked / Inactive N/A 2026-08-21 00:06:38
bee.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:37
bi.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:37
avatar.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:37
bluesky.dev Registered Parked / Inactive N/A 2026-08-21 00:06:37
attic.dev Registered Parked @ GoDaddy N/A 2026-08-21 00:06:36
after.dev Registered Parked / Inactive N/A 2026-08-21 00:06:36
apartments.dev Registered Parked / Inactive N/A 2026-08-21 00:06:36
accountants.dev Registered Parked / Inactive N/A 2026-08-21 00:06:35
zu.dev Registered Parked / Inactive N/A 2026-08-12 03:41:42
zz.dev Registered Parked / Inactive N/A 2026-08-12 03:41:37
zw.dev Registered Parked / Inactive N/A 2026-08-12 03:41:36
zx.dev Registered Active (200 OK) N/A 2026-08-12 03:41:36
zy.dev Registered Parked / Inactive N/A 2026-08-12 03:41:36
zv.dev Registered Parked / Inactive N/A 2026-08-12 03:41:32
zs.dev Registered Parked / Inactive N/A 2026-08-12 03:41:23
zt.dev Registered Active (200 OK) N/A 2026-08-12 03:41:23
zr.dev Registered Parked / Inactive N/A 2026-08-12 03:41:20
zq.dev Registered Parked / Inactive N/A 2026-08-12 03:41:17
zp.dev Registered Active (200 OK) N/A 2026-08-12 03:41:10
zn.dev Registered Parked / Inactive N/A 2026-08-12 03:41:09
zo.dev Registered Parked / Inactive N/A 2026-08-12 03:41:06