REGISTRY COMPETITIVE INTELLIGENCE

Standard wholesale pricing for Radix TLDs is set at high baseline values: $49.00 for .tech, $42.00 for .store, and $27.50 for .online, forming their core commercial revenue.

Radix focuses on aggressive initial registration prices for premiums, but levies a massive 4.00x multiplier on subsequent annual renewals. This drives up long-term holding costs and secures immense recurring back-end ARR.

Standard wholesale pricing for .shop is set at a robust $30.00 for registration and renewal, providing standard baseline income.

GMO's premium pricing is predominantly flat -- most premium tiers charge identical registration and renewal fees. A minority of tiers front-load aggressively instead, pricing registration far above a token renewal fee, which is what pulls the TLD's average renewal cost modestly below its average registration cost. This selective front-loading captures day-one liquidity on a subset of high-value names without imposing a uniform high-upfront/low-renewal structure across the board.

Standard wholesale pricing is set at a highly competitive $14.00 for .app and $12.00 for .dev -- among the lowest baselines in the tracked set -- driving mass market developer adoption.

Google Registry enforces flat, equal pricing for premium registration and annual renewal across both TLDs, in six discrete tiers each. This fosters predictable multi-year budget planning for enterprises and promotes high customer retention. Note that .dev now carries the deeper tracked premium inventory of the two, a direct consequence of .app's near-total saturation leaving little unsold.

Standard wholesale pricing is set at $28.00 for .life and $25.00 for .live, offering high-margin steady renewal income.

Identity Digital implements a stable premium model with equal registration and renewal costs, maintaining high premium holding quality without aggressive front- or back-loading.

Standard wholesale pricing for .xyz is set at $12.10 for registration and $11.00 for renewal -- among the lowest baselines tracked, and the only tracked TLD where renewal is cheaper than registration, prioritising mass market adoption and high volume baseline revenue.

Despite .xyz's public reputation for speculative and Web3 positioning, its actual premium structure is the least granular of any tracked TLD: just five round-number tiers ($200, $500, $1,000, $2,500 and $10,000), each priced identically for registration and renewal. There is no evidence in the tracked data of dynamic or per-name valuation -- the monetisation strategy rests on baseline volume rather than premium price discrimination.